Data protection

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Privacy Policy

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Marion Herbeck, Shirtyneers, Matthias-Grünewald.Str. 23, 44141 Dortmund, Germany, phone: 023139981136, email: info@shirtyneers.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Used browser
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and the presentation of the online shop based on processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the case of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection is available on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify will only take place within the framework communicated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device.Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your end device for a longer period of time and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can see the storage period in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art Execution of the contract, in accordance with Article 6 (1) (a) GDPR if consent has been given or in accordance with Article 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website site visit.
You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept the functionality of our website may be restricted by cookies.

5) Contact

5.1 Evaluation reminder by ShopVote
If you have given us your express consent to this during or after your order in accordance with Article 6 Paragraph 1 lit Rating platform ShopVote of Blickreif GmbH, Schulstraße 46, 80634 Munich (www.shopvote.de), so that they can send you a rating reminder by email.
You can give your consent at any time by sending a message to the person responsible for data processing or to the Revoked Rating Platform.

5.2 When contacting us (e.g. via contact form or e-mail), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent required for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided there are no legal storage requirements to the contrary

6) Data processing when opening a customer account

According to Article 6 Paragraph 1 Letter b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

Subscription to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. For sending the newsletter we use the so-calledDouble opt-in procedure that ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8) Data processing for order processing

8.1 - Transmission of image files for order processing via upload function
On our website we offer customers the option of ordering the personalization of products by transmitting image files via an upload function. The image motif submitted is used as a template for personalizing the selected product.
Using the upload form on the website, the customer can send us one or more image files from the memory of the end device used directlybar by automated, encrypted data transmission to transfer. We then record, store and use the transmitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identified persons), all the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Article 6 (1) (b) GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.
- Transmission of image files for order processing by e-mail
On our website, we offer customers the option of personalization by transmitting image files by e-mail to commission products. The image motif submitted is used as a template for personalizing the selected product.
The customer can send us one or more image files from the memory of the end device used via the e-mail address provided on the website. We then record, store and use the files transmitted in this way exclusively to manufacture the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files orthe digital motifs contain personal data (in particular images of identified persons), all the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Article 6 (1) (b) GDPR. After the order has been processed, the transmitted image files are automatically and completely deleted.

8.2 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our legal information obligations in accordance with Art 6 (1) (c) GDPR by means of a suitable means of communication (e.g. by post or e-mail) about upcoming updates within the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.3 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partners. We pass on your name and your delivery address and, if required for the delivery, your telephone number, exclusively for the purpose of delivering the goods to a shipping partner selected by us.

8.4 Use of special service providers for order processing and processing

- Printful
The order processing takes place via the service provider "Printful" of Printful,Inc. 11025 Westlake Drive,
Charlotte, NC28273, USA. Name, address and any other personal data will be passed on to Printful in accordance with Article 6 Paragraph 1 Letter b GDPR exclusively for processing the online order. Your data will only be passed on to the extent that this is actually necessary to process the order. Details of Printful's privacy policy and Printful, Inc.'s privacy policy are available at https://www.printful.com/policies/privacy bar.
- Printify
The order is processed via the "Printify" service from Printify Inc.
108 West 13th Street, Wilmington 19801, Delaware, USA.
Name, address and any other personal data are processed in accordance with Art. 6 Para. 1 lit. b DSGVO passed on to Printify exclusively for processing the online order. Your data will only be passed on to the extent that this is actually necessary to process the order. Details of Printify's privacy policy and Printify Inc.'s privacy policy are available at https://printify.com/privacy-policy/ seebar.
- shirtee For the operation of our website we work together with the online portal shirtee.com/de of Boender & Beutel GmbH, Vogelsanger Straße 356-358, 50827 Cologne ("shirtee"). For the purpose of ordering, a shirtee user interface is integrated via iFrame and a connection to the shirtee servers and website is established. This can result in the exchange of data.When using the integrated user interface, there is a change of responsibility under data protection law to shirtee. User behavior in the context of the displayed user interface takes place under the sole data sovereignty of shirtee. For further information on shirtee's data protection, the iFrame includes shirtee's data protection declaration as well as the option to administrate cookies used by shirtee. Furthermore, the orders on our website are processed via shirtee. Name, address and any other personal data are passed on to shirtee exclusively for the purpose of processing the online order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on if this is actually necessary for processing the order.
- Shirtigo
The order is processed by the service provider "Shirtigo" (Shirtigo GmbH, Siemensstraße 2, 50354 Hürth). Name, address and any other personal data will be passed on to Shirtigo exclusively for processing the online order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order. Details on Shirtigo's data protection and Shirtigo GmbH's data protection declaration can be viewed at https://www.shirtigo.de/datenschutzerklaerungbar.
- Spreadshirt
The order is processed via the "Spreadshirt" service of sprd.net AG, Gießerstraße 27, 04229 Leipzig ("Spreadshirt"). Name, address and any other personal data will be passed on to Spreadshirt in accordance with Article 6 Paragraph 1 lit. b GDPR exclusively for processing the online order. Your data will only be passed on if this is actually necessary to process the order.
Details on Spreadshirt's data protection and the data protection declaration of sprd.net AG are available at https://www.spreadshirt.de/datenschutz-C3928 seebar.

8.5 Use of payment service providers (payment services)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we will pass your payment data to PayPal (Europe) as part of the payment process. S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to use the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Purchase on invoice" or "installment payment" via PayPal before carrying out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal remains may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass your Information communicated during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art t. 6 paragraph 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information about Shopify Payments' data protection at the following Internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd . can be found here: https://stripe.com/de/privacy

9) Online Marketing

9.1 Facebook pixel for the creation of custom audiences (with cookie consent tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by the Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page is added by Facebook pixels If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via cookie, which our linked site sets itself.This cookie is then read by Facebook pixels and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to use the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). to determine. Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous for us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

9.2 - Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small unsichtbare graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also lead to a transmission to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing described above, in particular reading information on the end device used via cookies and/ or web beacons, will only be implemented if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website. Google's privacy policy can be viewed herebar: https://www.google.de/policies/privacy/
- Google Ads Conversion-Tracking This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we aim to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers.The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who have clicked on their ad and who have had a conversion -Tracking tag provided page were forwarded. However, they do not receive any information with which users can be personally identified. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can find details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites here: https://policies.google.com/technologies /partner-sites
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us permission to do so in accordance with Article 6 (1) (a) GDPR have given your express consent. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
You can also permanently prevent the setting of cookies by Google Ads conversion tracking object by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be used to a limited extent if you have disabled the use of cookies.
Google's privacy policy see herebar: https://www.google.de/policies/privacy/
- Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we aim to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information with which users can be personally identified.
When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policiesgoogle.com/technologies/partner-sites
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
You can also permanently prevent the setting of cookies by Google Ads conversion tracking object by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-based advertising manner, we use a customer comparison function within Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (mainly email addresses and telephone numbers) to Google. Google does not have access to clear data here, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subject has set up. This enables personalized advertising to be played out via all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us your express consent in accordance with Article 6 (1) (a) GDPR have granted. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer comparison function can be found here: https://support.google.com/google-ads/answer/6334160 ?hl=de&ref_topic=10550182
Google's privacy policy can be seen herebar: https://www.google.de/policies/privacy /
- Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP" ).
GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, goes to the advertiser's website and buys something through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you as follows based on our level of knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements.If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and save it. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6(1)(a) GDPR have given consent. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website.
The data protection regulations of GMP by Google can be found here: https: //www.google.de/policies/privacy/

10) Web Analytics Services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes a direct barpersonal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other data from Google.
Google Analytics also enables the creation of a special function, the so-called "demographic characteristics". Statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and on Google's handling of data from websites can be found here: https://policies.google. com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
You can find further information on Google (Universal) Analytics here: https://policies.google.com/privacy?hl=de&gl=de
In connection with this website, the function “User IDs” used. By assigning individual user IDs, we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have set up a personal account by registering on this website and with your relevant registration data are registered in your personal account on different end devices. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.

11) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/ partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the bare browser plug-in from Google available under the following link:
https://support.google.com/ads/answer/7395996?
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out then , if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

12) Page functionalities

12.1 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
In order to increase the protection of your data when visiting our website, these buttons are not fully available as plugins, but only using an HTML link in integrated the page. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Facebook servers is established. If you click on the button, a new browser window opens and calls up the Facebook page, on which you can interact with the plugins there (possibly after entering your login data).
Purpose and scope of the data collection and the Further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

12.2 Instagram plugin as a Shariff solution
Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).
In order to increase the protection of your data when you visit our website, these buttons are not fully available as plugins, but only using an HTML link in integrated the page. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Instagram servers is established. If you click on the button, a new browser window opens and calls up the Instagram page, on which you can interact with the plugins there (possibly after entering your login data).
Purpose and scope of the data collection and the Further processing and use of the data by Instagram as well as your rights in this regard and setting options for protecting your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

12.3 Use of Youtube videos
This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St , Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video.If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the USA.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.
All of the processing described above, in particular the reading of Information on the end device used via the tracking pixel is only carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please deactivate this service in the "Cookie-Consent-Tool" provided on the website via alternative options communicated to you on the website.
Further information on data protection on "Youtube" can be found in the YouTube Terms of use at https://www.youtube.com/static?template=terms and in Google’s privacy policy at https://www.google.de/intl/de/policies/privacy

12.4 - Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5 for the uniform display of fonts , Ireland ("Google"). When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font will be used by your computer.
For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

12.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information about Google reCAPTCHA and Google's data protection declaration can be found at: https://wwwgoogle.com/intl/de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Article 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

12.6 Google Translate

This site uses the "Google Translate" translation service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. In order for the translation to be automatically displayed after you have selected a national language, the browser you are using connects to the Google servers. Google uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. in the USA.
Further information on Google Translate and Google's privacy policy can be found at: https://www.google.com/policies/privacy/

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website.

12.7 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google through the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed on our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection in connection with the Google customer reviews program can be found under the following link: https://support.google.com/merchants/answer/7188525 ?hl=en

You can read more information about the data protection of Google seller ratings under this link: https://support.google.com/google-ads/answer/2375474

12.8 Shopsync for Shopify

This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the "Mailchimp" newsletter service is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp's e-mail lists (e.g. an opt-out of a newsletter recipient) are also automatically stored on Shopify and on the other hand, new contact data generated through the conclusion of contracts on Shopify are automatically transferred to the Mailchimp e-mail lists

In the first case, data processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising addressees and the efficient observance of legally significant status changes.

In the second case, the user's first and last name, address and e-mail address are combined exclusively on the basis of the user's express consent in accordance with Article 6(1)(a) GDPR after a contract has been concluded on Shopify for inclusion in the Mailchimp list with transaction-related information (purchase amount, time and date of purchase) transmitted to Mailchimp by ShopSync.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transmitted over Secure Socket Layer (SSL) technology, and all information transmitted remains encrypted during the sync process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the United States.

You can find further data protection information about ShopSync here: https://shopsync.io/privacy-policy

13) Tools and Miscellaneous

13.1 - Lexoffice
We use the service of the cloud-based accounting software "lexoffice" from Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg to do the bookkeeping.
Lexoffice processes incoming and outgoing invoices and, if necessary, the bank transactions of our company in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.
If personal data is also processed here, the Processing in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
You can find more information about lexoffice, the automated processing of data and the data protection regulations at https ://www.lexoffice.de/datenschutz/

13.2Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies that require consent and cookie-based applications. The "Cookie-Consent-Tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, allocating or logging cookie settings, this takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website
Another legal basis for processing is Article 6 Paragraph 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portabilitybaraccording to Art. 20 GDPR;
  • Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGAL INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is measured based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed within the framework of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill the contract or contract initiation are required and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Art. 21 Para.1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims

When personal data is processed for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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